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Case Study on Consumer Packaged Goods
Last Mile Delivery Logistics Management Case Study on CPG

Last Mile Delivery and Logistics Solutions

One of the biggest consumer packaged goods (CPG) retail chains in the United States, with more than 2000 stores across the country with product line-ups ranging from home and personal use to official and commercial merchandise, uses LogiNext to decrease resource cost and boost productivity.



Last Mile Delivery in the Consumer Packaged Goods Industry

The consumer packaged goods and the fast-moving consumer goods (FMCG) industries are gaining momentum in terms of increased consumer expectations and heightened competition. With superior logistics management, the CPG and FMCG industries can mover their merchandise much more efficiently, passing on any potential and actual cost and time benefits onto the end-consumer, in-turn increasing their market standing.

This case study covers the efforts of one industry leader in the CPG industry which collaborated with LogiNext to streamline their last mile deliveries through schedule planning, resource management, real-time tracking, electronic proof of delivery, and comprehensive data analytics.

With LogiNext enabled GPS vehicle tracking system and transportation management system, the client could increase the Effectual Cost Benefit (ECB) and the Consolidated Delivery Efficiency (CDE) across the stores.

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  • Fleet Management Solution

    With LogiNext, the client could automate resource allocation while maximizing resource utilization and increasing efficiency of each resource involved in each delivery cycle.
  • Delivery Route Planning

    Delivery route planning and scheduling engine within LogiNext MileTM drove client’s accuracy rate in schedule planning and resource allocation by over 60%.
  • Real time tracking

    Real time tracking gave the manager the ability to react quickly in terms of any possible delays, making the delivery personnel more responsive.
  • Omni-Channel

    Efficient last mile logistics enabled integration of seamless omni-channel consumer goods movement across sales channels with LogiNext’s dynamic dashboard.
  • Logistics Management

    Optimized logistics management ensured that the client fulfilled all consumer centric service level agreements, increasing overall consumer loyalty.
  • Control Tower

    LogiNext’s Control Tower, a novel concept of ‘birds-eye’ management, helped the client direct its deliverables across pin codes and districts from a single base.