Distribution disruption is the need of the hour if a company wants to break-free of unsolicited and unplanned bottlenecks in resource and merchandise movement. This white paper helps guide companies understand the perfect solution for their distribution problem to better channelize their networks and get the best reach and usage for their products.
Technology can solve the distribution problem by leveraging live-tracking insights from merchandise movement within the channel and comprehensive analytics emanating from the resource, fleet, merchandise, and insight movement data. The insights here are in terms of retailer, distributor, and consumer feedback along with accurate invoicing, proof of deliveries, optimal route and journey plans as per movement experience, etc.
In the Fast-Moving Consumer Goods (FMCG) industry, effective and timely replenishment cycles are directly proportional to their brand value and final retail sales. This white paper sets up a model distribution solution for FMCG companies that can help them to boost distribution efficiency while directing their CFAs, distributors, stockists, vendors, and retailers to better adopt best practices for creating the most agile and responsive distribution network.
We tracked the performance of the biggest brands in FMCG: Coca Cola, Mondelēz, Johnson & Johnson, Unilever, Nestlé, Pepsi, Philip Morris, Procter & Gamble, Anheuser-Busch InBev, and L’Oréal.
This is how the companies rated on the Consumer-Product Mix vs the Time-Manner Mix. It tracks whether these companies could reach the right consumer, with the right product, at the right time, and in the right manner.