The client is one of the biggest beverage and refreshments company in the world and has seen brighter financial times before than now. They have seen growth in sales but have been saddled with an archaic distribution system. They work on a franchise system where they partner with cold-fill and hot-fill bottlers which then send out the merchandise to distribution centers or cost and freight agencies. These intermediaries pass on the units to retailers and in-turn to the consumers.

With consumer goods movement through retail or e-commerce evolving to an amalgamated form of omni-channel platform which primarily channelizes logistics management and last mile solutions to offer the best service to the end-customer at the right time and at the right place.

The client is currently in aggressive refranchising mode where they would restructure most of the contracts, bring in hot-fill beverage production under their wing, and extend in new distribution areas. Their unit case volume has grown in major Asian countries but lags in South America.

With LogiNext, the client could bring quality, accountability, and sustainability to their logistics and field workforce management.